Perfectly situated in the most prestigious areas of central London, our portfolio of luxury apartments awaits the discerning guest – whether you plan to stay for one week or one year.

Acclaimed for their pristine, stylish designs – Concept Studio Apartments are amongst the finest in central London, all owned, managed and cared for by us. And the concept? To offer the experience of a luxury hotel, yet within your very own, very private space.

Our beautifully renovated period buildings are all within minutes of London’s sightseeing, nightlife and business locations. So you can relax in luxury, with the vibrancy of one of the world’s most exciting cities just moments from your door.

Concept Studio Apartments.
Where London luxury living comes as standard.

 

Apartment of the month!

Paddington Green - Apartment of the month.

18 Paddington Green, London W2 1LG
Concept’s flagship development now offering a selection of luxury 1 bedroom & studio serviced apartments in Paddington W2.

Studios from £80 per night
1 Bedrooms from £140 per night

   
Guest reviews

We stayed at St James House for a period of two weeks...

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